Skateboarding and Design are at the core of GoldCoast. These two things touch nearly every part of our lives. Design is the language of our creativity, it is the starting point for all our products. We appreciate awareness of little details in our surroundings, our products, and our designs. Our enthusiasm can not be contained. We want to share stories, ideas, sessions and trips with our peers, and want them to do the same with us. The end goal is to have fun. We don’t do what we do for trophies, fame, or titles, we take it easy. Seriously.
GoldCoast Skateboards is a Salt Lake City and California based company specializing in longboards, cruisers, transition skateboards, and fun on four wheels and two trucks. We love the fact that skateboards come in all shapes and sizes. Our approach to our products, whether it is a longboard, wheels, even a t-shirt is to convey a sense of fun with quality design and materials. Our longboards are made from North American Maple or Bamboo, cold pressed, and precision cut. Our wheels are made from our proprietary urethane formula that gives you a consistent, predictable, ride every time. We use Century Trucks in a 7 inch reverse pivot or either a 79mm-149mm regular pivot configuration on our completes. The GoldCoast Genuine Parts bearings are a stainless steel cased bearing with stainless steel races and balls, rubber shields, and Teflon™ lubrication. We configure our longboards and skateboards to deliver maximum fun each and every time you take them out.
DESIGN // DUSTIN ORTIZ
Dustin Ortiz grew up in Leucadia, California, surrounded by the creative melting pot of the surf and skateboardcommunities. Early on he was painting, active in the art community, designing shirts and posters and such. While in college he learned under the guidance of Gary Benzel from Green Lady at the Igloo shop. Benzel helped him hone his skills and then persuaded him to go and work for a then young brand, Nixon. Working with a talented design teamand with founders directly, he was able to learn a lot about keeping a brands point of view clear and not settling. Peter McBride had this to say about Dustin early in his career with Nixon: “Once in a while you will run into someone that is naturally drawn to create. No explanation, no excuse, and not for pride, but satisfaction. Dustin’s creativity level is enough to break any normal human. At times I think he is Super-Creator.™”
While taking a break from California and work, Dustin moved to Idaho for a winter to snowboard and focus on art. Spending many weekends in Utah to snowboard with Brock and Chris, the creative chemistry grew and was too good to ignore. Dustin and Brock’s mutual love of candy and not sleeping aided them in creating the visual identity of GoldCoast and an aesthetic that was completely unique for any skateboard brand, let alone one in the longboard or cruiser category. Dustin is responsible for all art direction of GoldCoast and some of the brand’s best selling graphics.
PRODUCT DEVELOPMENT // BROCK HARRIS
Brock Harris is a self-described, “breaker of things”. He pushes product to it’s limits and is relentlessly on the mission to improve, refine or completely change the way things are made. Brock started his career as a professional snowboarder, riding for Burton, Nixon and Electric, he also was a founding member of the luggage brand Subject. During this time he found the most exciting part of the job was doing product feedback and development, and that he had an uncanny talent to find the fundamental problems with product and creative ways to solve them (it was also much easier on his body). After he left the paid ranks of snowboarders, he started Binary Skateboards, where he learned the process of building product from the ground up, as well as the intricacies of making a good skateboard. When it came time to start the next project, GoldCoast, his expertise in putting a new perspective on product would become part of the brand’s trademark style. Brock currently lives in Salt Lake City, he enjoys snowboarding, skateboarding and working on his motorcycle. Healso eats a lot of candy, and has a collection of over 70 knives.
SALES & MARKETING // CHRIS BRUNSTETTER
If you wanted to be near the heart of snowboarding progression in the mid nineties, you would be hard pressed to find a more concentrated talent pool than in Salt Lake City, UT. That is where Chris Brunstetter was fortunate enough to spend his formative teenage years. Looking up to the people who would go on to shape modern snowboarding was what attracted Chris to the industry and he’s been a part of it ever since. He brings the experience of managing brands in an exploding category to the GoldCoast Sales and Marketing department, which includes rep management and forecasting, international distribution, marketing strategy, social media coordination and copywriting. He started his career at Salty Peaks Snowboard Shop at the age of 17 and began working on the wholesale side at 19 when he and Nate Coan managed the Fourstar Distribution brands (Forum, Forusquare, Special Blend and C1RCA Footwear) for the Intermountain Territory. He helped launch Electric Visual, Nixon, and Neff in that zone, and developed a sales agency with Nate that employed 10 people and covered 5 states. Chris’ dry, sarcastic wit has earned him honorary British Citizenship and his ability to memorize and recite movies has saved his friends hundreds of dollars in rental fees. Chris still lives in Salt Lake City, and when he is not skateboarding or snowboarding, he likes to golf, take photos and spend time with his wife Candice and children Zoe and Luc.
OPERATIONS // NATHAN COAN
Nate and Chris have worked together for a decade, founding a successful sales agency that represents top brands in skateboarding and snowboarding. From Nike to Nixon, Nate has helped these brands develop successful distribution and sales growth with his extensive knowledge of the retail and wholesale environment. At GoldCoast, Nate puts his expertise to work making sure the skateboards, longboards, wheels, and all the products find loving homes with our retail partners.